Adidas by Stella McCartney Adidas Pure Boost X History
Stella McCartney is a renowned fashion designer from London. She is the daughter of The Beatles’ Paul McCartney and American animal rights advocate, photographer, and musician Linda McCartney. She started making a name for herself in the fashion industry as a youth when she designed her own jacket at age 13 and interned for French fashion designer Christian Lacroix at age 16.
In 1997, she was appointed as the Creative Director of Chloè, a French luxury fashion brand. Later on, she launched her own fashion house in partnership with Kering (then Gucci group). Presently, she operates 48 freestanding stores in various locations across the US, Europe, and Asia.
In September 2004, German footwear, apparel, and accessories brand Adidas, together with high-end fashion designer Stella McCartney, announced that they will launch the first true sports performance design collection for women through the Adidas by Stella McCartney line. The line is a part of the Adidas Sports Performance Division and includes functional products in Running, Gym, and Swim lines. The first collection was made available in stores in Spring/Summer 2005 across the US, Japan, and Europe. The Adidas by Stella McCartney line has been a worldwide success and in 2006, Adidas and Stella McCartney extended their collaboration and expanded into the Tennis line.
On February 1, 2016, Adidas unveiled the Adidas Pureboost X, a running shoe specifically designed for women that features Aramis (a motion tracking technology), a floating arch detail, a Boost midsole, and a Strectweb outsole. It was initially dropped in three colorways. On February 15, 2016, two other colorways of the Adidas Pureboost X, which are designed by Stella McCartney, were released featuring a unique strap lacing system.
In January 2017, the Adidas by Stella McCartney Pureboost X classic received an alteration. Released in two new colorways, the latest version got away with the unique strap lacing system, but still features a slip-on construction, a Primeknit upper, a Stretchweb outsole, and a Boost midsole.