Adidas BW Avenue Style
The low-top Adidas BW Avenue was inspired by the retro German army indoor training shoe with a tennis-inspired design. This shoe delivers a clean and timeless style that can be easily styled for the casual wearing. The soft leather upper gives an authentic throwback vibe, while the suede details add texture. Many users can be seen sporting this lifestyle straightforward and clean kick with jeans, joggers or even shorts with tees and hoodies.
Adidas BW Avenue History
Back in 1936, the Dassler brothers convinced the American legend Jesse Owens to sport hand-made split-toe leather kick with spikes for his competing events. Owens luckily won the 100meter, 200meter, long jump and the 4x100meter events which also translated to the sales of the Dassler’s shoe company.
Although the two brothers have split and formed their own companies, a shoe silhouette molded from the spike shoe of Owens started to unfold. In the 70s, the German army commissioned the Dassler brothers, this time from different companies namely Adidas and Puma, to create a design exclusive for the German army. This shoe was called the German Army Trainer (GAT) while Germans refer to it as the Bundeswehr Sportschuhe, which can be directly translated as the “Federal Defense Sports Shoe.”
The German embraced the leather upper with gumsole design and used as their de facto indoor training shoe. This design was merited for its comfort and practicality rather than its aesthetic appeal. Countless re-imaginations and versions by various companies were released in the market. Recently, Maison Margiela released a high-class replica of GAT and described as the entry level to the world of expensive sneakers. Its value is far more expensive than the Jordans but considered more wearable and stylish.
The German Army Trainer kicks have turned into an essential part of the modern wardrobe. It has been a mainstay for fans who are into minimal design and low-top stylish sneakers. The Adidas BW Avenue is one example of the contemporary reinterpretation of the classic GAT. Adidas incorporated modern court-inspired details to make it more stylish.